Brand Activation Berlin:
a name and a value proposition

Do you know where and how to reach your, presumably very different, target groups? And if you can reach them, what would you actually like to communicate to them? Why would you make this effort, what are your specific goals? Furthermore, is one-time contact enough for you or would you like to establish a lasting connection and reinforce it again and again?
There are many questions and two clear answers we can give: Brand Activation & Social Media Marketing.

These target groups, as different as they are, we reach for you where they move: on the social web.
Social media marketing thus holds the greatest potential for you and is also our greatest strength.

As Branding agency with a focus on social media marketing, brand activation and brand marketing, we have the modern answer to key questions for companies, foundations, start-ups and personal brands.

More than branding - Berlin Kreativ

Whether brand development, brand activation and strengthening, rebranding or personal branding - we develop the entire digital and social media strategy for your goal and take over the management of your campaign.

We strengthen your branding on all levels and channels.
We are driven by technology, digitization, and innovation,
to make sure we accomplish our most important mission:
... to help our customers realize their successful future. We observe trends, spin ideas and implement them precisely for you and your brand.

More than branding - Berlin Kreativ

Whether brand development, brand activation and strengthening, rebranding or personal branding - we develop the entire digital and social media strategy for your goal and take over the management of your campaign. We strengthen your branding on all levels and channels. Wir werden von Technologie, Digitalisierung und Innovation angetrieben, um sicherzustellen, dass wir unsere wichtigste Mission erfüllen: ... to help our customers realize their successful future. We observe trends, spin ideas and implement them precisely for you and your brand.

Brand Identity

Enhance your brand identity and capture the attention of potential customers. We work with you to unite creative visions and develop something truly spectacular.

Social Media

Our social media team takes the time to understand your brand and convey it to your target audience. We set up all relevant channels for you.

Digital Marketing

Our innovative approach to digital marketing gives your business the extra oomph it needs. By optimizing the definition of your target groups, we achieve precise placement of your advertising.

Film

Visual communication moves thoughts and emotions. It enables a vivid impression of your brand. Our agile in-house film production creates strong brand films that are tailored to your channels.

  

Empowering Brands - development & implementation of the brand strategy

To strengthen your brand on all relevant social media channels and develop your brand strategy, we also need - of course - a strategy! However, our strategy is not a rigid procedure, but always a new journey, which is determined by the wishes and demands of our customers. We coordinate the joint journey and guide you through the following individual stages:

Observe and research ➤ Respond and plan ➤ Implement and distribute ➤ Convince and activate

We focus on five strategic fields that build on each other, but at the same time can always be individually scrutinized, adjusted and expanded in a dynamic process. We offer comprehensive expertise in each individual field.

To strengthen your brand on all relevant social media channels and develop your brand strategy, we also need - of course - a strategy! However, our strategy is not a rigid procedure, but always a new journey, which is determined by the wishes and demands of our customers. We coordinate the joint journey and guide you through the following individual stages:

Observe and research ➤ Respond and plan ➤ Implement and distribute ➤ Convince and activate

We focus on five strategic fields that build on each other, but at the same time can always be individually scrutinized, adjusted and expanded in a dynamic process. We offer comprehensive expertise in each individual field.

Insight

We develop social insights through research, target group and platform analyses on the social web.

Strategy

Based on the insights, we create a springboard for creation, define KPIs and create marketing and social media strategies.

Creatives

Based on the social insights and strategies, we develop creative campaigns, concepts and content, in a tonality and visuality that matches the target group.

Distribution

With the help of targeting, tailored ad formats, and paid media concepts, we address the target group where it moves.

Measurement

We constantly evaluate our content and campaigns to measure success, optimize, recommend strategic actions.

Brand communication and activation - A case study

So we are talking about Brand Activation, research, strategy development, creative communication measures, the right placement, measurement of success - and you may be wondering what can concretely come out of it?
Our experience shows: Numbers speak louder than words.
The following examples show you how expectations in terms of the target groups to be reached and activated can lead to concrete, measurable actions or other conversion goals through targeted measures on social media platforms:

brand activation/PARSGO
Target

Generate international professional participants (cancer surgeons) for online congress

Result

Over 130,000 link clicks and several hundred participants

brand activation/test berlin
Target

Increase the number of visitors to the test centers

Result

Increases in online registrations by 20% and over 80,000 profiles reached

The added value of strategies and concepts that use research and targeting to reach the people they are intended to reach can also be seen in the following example: Even an ad that is only up for 12 days can be incredibly efficient and perform excellently.

With the help of targeting, customized ad formats, paid media concepts and video productions, we address the target group where it moves. We bring a breath of fresh air to your company's digital marketing and a much-needed boost to social media. Through the exact target group definition, we bring your advertising to the point! 

Contact Brand Activation

We are always happy to actively develop your strategy or campaign. The best thing is to contact us directly and without obligation and make an appointment for a free initial consultation.

The podcast "WeissBunt"
with Prof. Dr. Sehouli

One of our current projects is the "WeissBunt" podcast format. Here we dive into the world of Prof. Dr. Sehouli, the clinic director of the women's clinic at the Charité and meet other exciting guests from the world of medicine, showbiz and many more. The aim of "WeissBunt" is to present complex topics in a simple manner and to translate them into the language of the target group.

Well networked as a branding agency

Whether branding in Berlin, Germany-wide or internationally! Many of our clients are now long-term partners. Companies, foundations and start-ups from the general public sector, healthcare, politics and the private sector trust us. We are in regular exchange about topics, trends and important developments.

brand activation/NOGGO
brand activation/CHARITE
brand activation/giz
SIEMENS logo
PARSGO logo
rsi logo
brand activation/i-STARC

What Our Clients Say