Communication is always cause and effect (Paul Watzlawick, communication scientist)
The ways of communication and thus all the possibilities that Attract attention of potential customers, clients and consumershave grown enormously as a result of digitization and at the same time have mutated into an almost unmanageable instrument for many companies, brands and personal brands.
Many of our customers have recognized the importance of this development in the field of Digital marketing, digital media and social media They feel the pressure to participate, and they also see the huge potential to reach customers and increase sales, for example. But when words like paid media, social paid ads and Instagram branding fall, some people's ears are ringing. And yes: it is as elaborate as it sounds.
The good news is: We at Brand Activation have the complete overview, follow all trends and secure with our know-how in the field of digital marketing & paid media your long-term success.
Digital Marketing is target-group-oriented communication using all available digital technologies and the Internet. Of course, the communication possibilities and needs of your company as well as the communication needs of your relevant target groups, determined through targeted research, are combined in a short-, medium- or long-term strategy. This gives you the best option to act on direct eye level with the people whose attention and trust you want to win permanently.
In the Internet search engines and social networks can also place paid content and advertisements -. paid media is the keyword - to create and increase targeted reach, whether for your brand as a whole or for specific products or events.
The forms of advertising depend on the type of media and your desired conversion. As an example, we offer social media paid advertising, often abbreviated as social paid ads, or measures in the area of Instagram branding. Instagram is, of course, just one example of the many social networks and digital channels, because whether Instagram. Facebook, LinkedIn, Twitter, TikTok or topic-specific communication and advertising platforms: Wherever your personal target groups and potential customers are:
we find out through systematic analyses (targeting),
we develop the appropriate strategy and design the campaigns,
we create the appropriate content, movies & branded movies as well as advertisements for the respective channels,
and thus pick up potential new and existing customers on a large scale exactly where they are online.
Paid media: All types of paid digital advertising,
social media paid advertising: Paid placement of content and advertisements on social networks,
social paid: Also paid placement of content in social media, but social paid focuses less on explicit advertising and more on actively offering a solution that target groups may not even know about yet,
and many more possibilities!
✓ Actively use communication channels of the target groups
✓ Increase brand awareness among target groups
✓ Achieve increased engagement between target audience and brand towards your desired conversion
✓ Achieving conversion goals: it is about convincing people to take certain active actions (e.g., product purchase).
✓ Increase traffic on company channels & promote again and again
✓ Online positioning of the brand or product where target groups are & seek information
✓ Design & run paid campaigns for various media types (paid media, social paid ads on various channels)
✓ Use existing external reach & increase own reach via it
✓ Direct traffic from paid platforms to own channels
✓ Many paid campaigns offer a certain calculable reach & thus attention
Relationships with customers must always be strengthened and further developed through the appropriate communication measures. Promote recognition, trust and brand loyalty with our branding company.
If you are looking for a professional and creative all-rounder for branding in Berlin, Germany-wide and internationally, as well as for strategic brand marketing, social media marketing and targeted digital & paid media campaigns, then Brand Activation is the ideal contact!
We are always available for any questions about Digital Marketing, paid media, social paid ads and other topics at your disposal. We are also ready to start actively developing and implementing your strategy or campaign at any time. Contact our branding agency without obligation and make an appointment right away for the free initial consultation.
Call us or send us your message. Our team will get back to you as soon as possible.
Phone: +49 162 7726922